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About Company

“Money can’t make you happy but beautiful lingerie can”, - the founder of the brand AJOUR Vitaliy Novitskiy smiles. For ten years Vitaliy with his wife Tatyana present to Ukrainian fashion admirers bright lace happiness.

In record terms AJOUR has gained international recognition. At the International exhibition “Lyon Mode City” in 2006 collection was recognized one of the trendiest and was represented on the catwalk. And since that moment international fashion-critics give compliments to AJOUR and the brand shows its collections in Lyon and Paris at the Salon International de la Lingerie.

As the permanent participant of International fashion forums, AJOUR forms trends of the future seasons. Materials for new collections are bought at the prestigious International exhibitions. Designers of AJOUR select only qualitative textiles from the guiding manufacturers from France, Italy and Spain. Accessories to the lingerie are the object of special attention. Metallic coulombs, pendants from natural stones and applications from Swarovski are used in collections. The major part of accessories is created manually by unique sketches of designers of AJOUR.

In the international fashion world Ukrainian brand is famous due to bright, sunny combinations of colors and exquisite design of the models. The fact is that Ukrainian women admire looking luxurious every day and AJOUR likes to fulfill dreams. And exquisite lingerie of AJOUR is admired not only by our co-citizens. Lingerie is sold with great success in the USA, many countries of Europe and Asia.

“With the lingerie from AJOUR you always can be always sure in perfect quality and maximum comfort. Each model is being tested for several times and is produced only when all focus-groups give the excellent evaluation”, - Tatyana Novitskaya says.  More than 10 forms of cups are represented in collections so each client can easily choose the ideal model. There are up to 15 models of lingerie in each line so every woman can feel herself unique and especial!

But AJOUR pleases not only with elegant lingerie for women. Every year brand presents the collections of fashionable swimming suits and home wear for the whole family. With AJOUR it’s easy to be fashionable and stylish both at the seashore and at home.  

“Also AJOUR has excellent offer for men. Men’s underwear from TM WIN always allows to feel yourself comfortable and to win every day”, - Vitaliy Novitskiy comments. There are different models of panties in collections from traditional boxers to the youth strings. Big choice allows clients to select the ideal variant for job, sport and romantic dates. And the diversity of colors proves that looking manly and brightly at the same time is quite real.

“We are proud of our achievements which allow AJOUR to be among the leading world manufacturers of the lingerie of premium-class”, - Tatyana Novitskaya stresses. AJOUR always takes care about comfort and inner harmony of each client!